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Terms of Use

Last updated: 11 November 2026

1. The agreement

These terms are between you and 4Studios LLC (“we”, “us”), the maker of Balaya. They are also the end user license agreement (EULA) for the Balaya app. By using the app or balaya.app, you agree to them.

Our Privacy Policy explains how we handle your data. If you got Balaya from the App Store or Google Play, that store’s terms also apply to your download and your purchases (see section 16 and section 17).

2. What Balaya does

Balaya lets you see hairstyles and hair colours on a photo of yourself. You take or choose a selfie, and AI models:

  • read your photo for a hair analysis: your face shape, hair type and undertone, suggested cuts and colours, and stylist notes;
  • render looks on your photo: a cut, a colour, or a colour technique and tone from our catalogue;
  • with Copy a look, put the hair from a reference photo you choose onto your photo.

The AI models are run by the providers named in our Privacy Policy. Balaya has no accounts; your purchases are linked to an anonymous ID for your copy of the app.

3. Who can use Balaya

You must be at least 18 years old and able to enter into a contract. Balaya is for your own personal, non-commercial use.

We give you a personal, non-exclusive, non-transferable, revocable license to use the app on devices you own or control, under these terms and the rules of the store you got it from.

4. The analysis, plans and look packs

Hair analysis. Each copy of the app includes one hair analysis without a purchase. With an active subscription or a look balance, you can analyse a new photo again. An analysis doesn’t use any looks.

Looks need a plan or a pack. Every rendered look, including Copy a look, uses one look from a subscription or a look pack. A look is only counted when you receive it: if rendering fails, times out, or is stopped by the safety check, the look is given back.

You buy plans and packs in the app, through the App Store on iPhone or Google Play on Android. Prices are shown in the app before you pay, in your local currency, and may differ by country and store.

  • Weekly and Yearly subscriptions: each includes the number of looks per week shown in the app before you buy (at the date of these terms, 40 a week, or 25 a week where your store country is Türkiye), and at most 15 looks a day. Weeks count from the start of your billing period. Looks you don’t use in a week don’t carry over.
  • Look packs (such as the Salon Pack): a one-time purchase of a set number of looks, shown before you buy. Pack looks don’t expire. If you also have a subscription, they are used after that week’s looks run out. The daily limit of 15 looks applies to them too.

Looks and pack balances have no cash value and can’t be transferred to another person. To protect the service, we also limit how many requests can be sent per minute.

Automatic renewal

Weekly and Yearly are auto-renewing subscriptions. Payment is charged to your Apple ID or Google account when you confirm the purchase. Your subscription renews automatically at the end of each period (every week or every year) at the price shown when you bought it, plus any tax, unless you cancel at least 24 hours before the end of the current period. Your account is charged for the renewal within the 24 hours before the current period ends.

None of the plans includes a trial period. If you cancel, you keep your plan’s looks until the end of the period you paid for. If a price changes, Apple or Google tells you before it applies, as their rules require.

Managing and cancelling

On iPhone, manage or cancel in your Apple account settings: Settings > your name > Subscriptions. On Android, in Google Play: Payments & subscriptions > Subscriptions. Deleting the app doesn’t cancel a subscription.

Refunds

Apple and Google handle refunds for purchases made through their stores, under their own policies. On iPhone, ask at reportaproblem.apple.com; on Android, through Google Play. If a purchase is refunded, we may remove the looks it added or end the plan it unlocked. Where the law gives you a right to cancel or to a refund, you keep it.

New phone or reinstall

Use “Restore” on the paywall to bring back your subscription and, where the store allows it, the looks left in your packs. If your looks don’t come back, email us with your Apple or Google order ID and we’ll help.

5. Your photos and results

Your photos stay yours. You give us a worldwide, non-exclusive, royalty-free license to process, send to our AI providers and edit the photos you submit, only to provide Balaya to you: the analysis, the safety check and your looks. The license ends when that processing is done, except for the limited records described in our Privacy Policy. We don’t use your photos to train AI, for marketing, or to show to anyone else.

As between you and us, you may use your results for your own personal purposes, such as showing them to your hairdresser or sharing them with friends, as long as you follow section 8. AI output may not be protected by copyright, and similar results may be made for other people.

6. Rules for using Balaya

You agree to:

  • upload only photos of yourself, or photos you have the right and the person’s permission to use;
  • use reference photos for Copy a look only if you’re allowed to use them; only their hair is used.

You agree not to:

  • upload photos of anyone under 18;
  • upload nude, sexual or sexually suggestive images, or try to make any;
  • use someone else’s photo to impersonate them, or use results to deceive, harass, embarrass or defame anyone;
  • present a result as a real, unedited photo, or remove or hide its AI-generated label or metadata;
  • get around the safety check, usage limits, device checks or the paywall, send automated requests, or interfere with our servers;
  • copy, modify or reverse engineer the app, except where the law allows it;
  • use Balaya for anything unlawful or for commercial purposes.

7. About AI results

Looks, the hair analysis and stylist notes are generated by AI. They are approximations to help you imagine a style. They aren’t a promise of how a cut or colour will look on you in real life, or of what a salon can achieve with your hair.

AI can make mistakes. A result may change more than your hair, for example details of your face, skin or background, and it may not match your hair’s real texture or condition. Check a look and the notes with a professional before you act on them, especially before colouring, bleaching or chemical treatments.

Some photos can’t be used. The safety check or the AI provider may refuse a photo, for example one that shows more than one person or a hidden face. A refused look isn’t counted.

8. The AI-generated label

Every look you save or share from Balaya carries a visible “AI-generated” label. Saved images also carry metadata that marks them as made with AI (the IPTC Digital Source Type, and the description “AI-generated with Balaya”). Don’t remove or hide the label or the metadata, and make clear that an image is AI-generated when you share it.

9. Reporting a result

If a result is offensive, unsafe, or changed your face or skin, use “Report this result” in the app or email support@balaya.app. Reports help us fix the renders. If you believe something related to Balaya infringes your rights, email us with the details.

10. Our rights

The Balaya app, name, catalogue, images, designs and website belong to 4Studios or its licensors. These terms don’t give you any rights to them beyond using the app.

11. Changes to Balaya and to these terms

We keep improving Balaya, so looks, features and AI providers may change. If we stop offering something you paid for, we’ll tell you in advance and treat you fairly. We may update these terms; for important changes, we’ll tell you in the app before they take effect. If you keep using Balaya after that, the new terms apply.

12. Ending these terms

You can stop using Balaya at any time by deleting it; remember to cancel any subscription in your store settings. We may suspend or end your access to our online services if you seriously or repeatedly break these terms, in particular section 6, or if the law requires it. Sections 5, 7, 10, 13, 14 and 15 continue after these terms end.

13. Disclaimers

Balaya is provided “as is” and “as available”. We work hard to keep it running and the results good, but we can’t promise it will always be available or without errors, or that any result will look the way you expect. To the extent the law allows, we disclaim implied warranties such as merchantability, fitness for a particular purpose and non-infringement.

14. Limit of liability

To the extent the law allows, 4Studios is not liable for indirect, incidental, special or consequential losses, or for decisions you make based on a result, such as a haircut or colour treatment. Our total liability for any claim is limited to the amount you paid for Balaya in the 12 months before the claim, or US$50 if that is more.

Nothing in these terms limits liability that can’t be limited by law, such as for death or personal injury caused by negligence, or for fraud, or takes away rights you have under consumer protection laws.

15. Law and disputes

These terms are governed by the laws of the United States and of the state where 4Studios LLC is registered, without regard to conflict-of-law rules. Disputes will be handled in the courts of that state, unless your local consumer laws give you the right to bring them where you live. If you are a consumer, you keep the protection of the mandatory laws of the country where you live, and you can bring a claim in its courts.

16. If you got Balaya from the App Store

Your use of the app is also subject to Apple’s Licensed Application End User License Agreement (the standard EULA). Where these terms give you more rights or set out our own rules for Balaya, these terms apply as well. In addition:

  • These terms are between you and 4Studios, not Apple. 4Studios, not Apple, is responsible for the app and its content.
  • Your license is to use the app on Apple-branded devices you own or control, as the App Store Terms of Service allow.
  • Apple has no obligation to provide maintenance or support for the app.
  • If the app fails to meet an applicable warranty, you can notify Apple, and Apple may refund the purchase price of the app. To the extent the law allows, Apple has no other warranty obligation for the app.
  • 4Studios, not Apple, is responsible for any claims relating to the app or your use of it, including product liability claims, claims that it fails to meet a legal or regulatory requirement, and consumer protection, privacy or similar claims.
  • If someone claims that the app or your use of it infringes their intellectual property rights, 4Studios, not Apple, is responsible for investigating, defending, settling and discharging the claim.
  • You confirm that you are not in a country subject to a US Government embargo or designated as a “terrorist supporting” country, and that you are not on any US Government list of prohibited or restricted parties.
  • You must follow any third-party terms that apply when you use the app, such as your mobile carrier’s.
  • Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.

Questions, complaints or claims about the app go to us: support@balaya.app, 4Studios LLC, United States.

17. If you got Balaya from Google Play

The Google Play Terms of Service also apply to your download and purchases. Google is not responsible for the app or its content.

18. Contact

support@balaya.app · privacy questions: privacy@balaya.app · 4Studios LLC, United States